Privacy policy
Privacy Statement Accell Global B.V. (Batavus)
BATAVUS is a trading name of Accell Global B.V.
Protecting personal data is important to BATAVUS. We are committed to respecting and protecting your privacy and therefore comply with all relevant laws and regulations, including the General Data Protection Regulation ("GDPR"). Furthermore, we apply the following general principles regarding privacy and data protection:
We limit the use and processing of personal data to the purposes for which we need it;
We process personal data solely on a legal basis, including the performance of a contract, our legitimate interest, or in certain circumstances where we obtain your explicit consent;
We are transparent and clear about when, how, and where we process personal data;
We apply the principles of "privacy by design" and "privacy by default" and assess the potential impact of existing or new products or services on the privacy rights of data subjects; We do not retain personal data for longer than is strictly necessary and adhere to all applicable data retention periods.
We ask that you read this privacy statement carefully. It provides important information about how we use your personal data (defined below) and a transparent explanation of your legal rights (in accordance with applicable laws and regulations) when you visit our website (www.batavus.nl and www.batavus.be), use our apps, and/or purchase products from us as a customer. When we refer to "processing" of personal data, we mean all forms of use of your personal data, such as collection, storage, modification, transfer, and deletion.
Who are we?
Accell Global B.V.
Oval Tower
De Entree 99-197,
1101HE Amsterdam
Registered in the Netherlands under Chamber of Commerce number 69722536 "BATAVUS", "Accell Group", "Accell", "we", "us", or "our").
If you have any questions about this privacy statement or if you wish to exercise any of the rights set out in this privacy statement, please email privacy@accell.nl.
Accell Global B.V. is the controller responsible for the processing of your personal data.
What information do we collect about you?
In this privacy statement, we use the term personal data to refer to any information that can be used to directly or indirectly identify you ("personal data").
We collect the following personal data, among others:
Your contact details and, if applicable, those of your emergency contacts. Your name, postal address, and other contact details, such as your phone number and email address. We may also collect the contact details of your emergency and insurance contacts, including their name, mobile phone number, and email address.
Automatically collected information. Technical information, including your IP address, browser type and version, which we may collect by using cookies, web beacons, and similar technologies on our website and in our apps to collect information about the use of our website or apps. See our Cookie Policy for more information.
Information about how you use our (online) services or about your purchases of products (including scheduling test drives). This includes data about the pages you visit and the products and services you like. Contest Details. The data we collect when you participate in a survey, contest, promotion, or competition we run at any time.
Your Reviews. The opinions, experiences, preferences, interests, and reviews about products or events that you post on our website or app or share with us online or via social media.
Communication Data. Questions or complaints you share with us and other data we receive when we communicate with you by email, phone, online, or via social media.
Information Collected from Other Sources. We may collect information from commercially available sources such as data aggregators and public databases. We may combine this information (e.g., name, interests, publicly observed data) with the information we collect about you to help us tailor our communications and improve our services and products; we may ask for your explicit consent where required by law.
Special Categories of Personal Data. We also collect health information that you voluntarily and explicitly provide to us when interacting with us through our website or apps. This type of data may include information about physical characteristics, including weight and body measurements, and health activity data you have provided or generated through our websites or apps. We may also collect health-related data from customers who claim compensation through our customer service.
To register your BATAVUS to obtain (additional) manufacturer's warranty. For this purpose, we collect, among other things: name, address, email address, telephone number, frame number, frame size, bicycle model name, any invoice information, date (if applicable), and other information regarding service appointments.
Collecting your information and how we use it
We use the personal data we collect for the following purposes:
To perform our agreement. To fulfill our obligations under any agreement between you and us and to provide you with the information and services you request (for example, to schedule a test ride on one of our bicycles), including handling your requests, questions, or complaints. To develop and administer a prize draw, contest, or promotion in which you may have participated, to conduct the promotion, and to contact you if you win. If it is possible to order products online, we process this data to manage and fulfill your purchases.
For our legitimate commercial interests. We may use your personal data, such as your contact details, account information, and electronic identification data (both on an aggregated and individual basis) to advertise our products and services and to contact you for marketing or other commercial purposes if you are an existing customer. We may also use your personal data to analyze and improve the quality of our products and services, to gain insight into you as a customer, and to offer you a better user experience. This allows us to create personal profiles and assess what might interest you, to understand or measure the effectiveness of our advertising, and to deliver relevant advertising. We may also use your personal data for other legitimate commercial interests, such as generating aggregated statistics about the users of our services, contributing to security and fraud prevention, administering our website and apps, and for internal operations (including troubleshooting, data analysis, testing, research, statistical and survey purposes), system integrity purposes (e.g., preventing hacking, spam, etc.), enabling you to participate in interactive features of our services, facilitating our business operations, implementing company policies and procedures, enabling us to conduct business activities such as a merger, sale, divestiture, reorganization, transfer of assets or businesses, acquisition, bankruptcy or similar event, or for other legitimate business purposes permitted by applicable law.
Use of Information Based on Your (Explicit) Consent We may use the personal data we refer to above in the subsection "Special Categories of Personal Data" (i.e., health data) for the purposes set out in this Privacy Policy, but we will only do so after receiving your explicit consent.
We may use your personal data for marketing communications (based on your profiles) via email, SMS, or other electronic means, but we will only do this after receiving your consent or if we have another legal basis for doing so.
BATAVUS Newsletter. When you subscribe to the BATAVUS newsletter, you consent to us sending you the online newsletter to the email address you provided. Each newsletter contains a link that allows you to unsubscribe if you wish. On average, you will receive the newsletter approximately once a month. If you have recently subscribed, we will email you more frequently, including to confirm your successful subscription, welcome you, and ask about your interests so we can tailor the newsletters to your specific interests. To comply with our legal obligations. All information referred to above in the "What information do we collect about you" section may be used to maintain appropriate business records, to respond to legitimate requests from government authorities, and to comply with applicable laws and regulations, or as otherwise required by law.
Optionally, as part of the newsletter registration, you may grant us separate consent to use your email address for personalized advertising on advertising platforms.
If you grant this consent, we will use your email address in hashed (pseudonymized) form to serve you personalized advertising via advertising platforms such as Google Ads (Customer Match) and Meta (Custom Audiences). For this purpose, your email address will be transmitted to the respective providers and used exclusively to match against existing user accounts.
The providers (e.g., Google Ireland Limited, Meta Platforms Ireland Limited) generally process the data as independent controllers; in the case of Meta, joint controllership pursuant to Art. 26 GDPR may apply. Further information on data processing by the respective providers and their privacy policies can be found at:
– Google: https://policies.google.com/privacy
– Meta: https://www.facebook.com/privacy/policy
A transfer of personal data to third countries (in particular the USA) cannot be ruled out. In such cases, the transfer is based on appropriate safeguards pursuant to Art. 46 GDPR (e.g., EU Standard Contractual Clauses). However, there is a risk that authorities in the third country may access the data without effective legal remedies being available to you.
The legal basis for this processing is your voluntary consent pursuant to Art. 6(1)(a) GDPR. Granting consent is voluntary and has no effect on your receipt of our newsletter.
You may withdraw your consent at any time with effect for the future. In the event of withdrawal, we will promptly arrange for the removal of your data from the relevant audiences on the advertising platforms.
Your data will only be stored for this purpose for as long as your consent remains in effect or until you withdraw your consent. In addition, we may retain proof of the consent granted in order to fulfill our accountability obligations pursuant to Art. 5(2) GDPR.
Collecting data about children:
We do not allow minors to register on our websites and/or apps. We obtain parental consent for children participating in our experiences and events.
Disclosure of your information
We may share your personal data with:
-
Other group companies or affiliated companies of Accell Group B.V. in the context of providing our products and services or for internal purposes such as IT.
-
External service providers who provide services to us such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, CRM, event management, marketing intelligence, auditing, fraud detection, and other third-party services.
-
Third parties for whom this is permitted, provided you have consented or requested it, for example, to send you marketing communications, in accordance with your wishes if you have consented to sharing for this purpose.
-
Other parties with whom we believe it is necessary to share the data to comply with applicable law, respond to requests from authorities, or for other legal reasons, and to protect our rights.
-
In addition, we may use or disclose your personal information in the event of a reorganization, merger, sale, joint venture, or other disposition of all or any portion of our business, operations, assets, or stock.
Other websites
Our website may sometimes contain links to and from third-party websites, such as the websites of our partner networks (such as retailers who sell our products), social media networks, advertisers, and affiliates. Please note that if you follow a link to one of these websites, that website has its own privacy policy, and we accept no responsibility or liability for that website or its content. Please consult the privacy policy of the relevant third party before sharing any personal data with such a website.
Dealers
Customers often purchase our products and services through authorized dealers and other resellers. These dealers and resellers are independent data controllers. We are not responsible for how authorized dealers and other resellers handle customer data. If dealers and resellers provide us with your personal data in connection with the sale of our products and services (e.g., in connection with warranty claims), they do so at their own risk; please read the applicable privacy statements of these parties for more information.
If you request a test ride through our website, we will share your name, phone number, email address, and your specific bike preference for the test ride with your chosen dealer to process your test ride request, conduct the test ride, and inform you about it. The basis for processing your personal data for the above-mentioned purpose is the performance of the agreement or your consent.
Transfer of your personal data outside the EEA
We store your data within the European Economic Area (EEA) or in countries that have received an adequacy decision from the European Commission.
If we share your data with companies located (i) outside the EEA or (ii) in countries for which no adequacy decision has been granted, we will enter into standard contractual clauses approved by the European Commission with the receiving party and ensure that additional safeguards are applied where necessary.
How long do we retain personal data?
We process your personal data for as long as necessary for the purposes for which we collected it, unless a longer period is necessary to:
-
comply with a statutory retention period or another applicable legal obligation;
-
process your personal data in connection with legal proceedings.
To ensure that your personal data is deleted within a reasonable period, we use retention periods for different countries.
How do we secure customer data?
We attach great importance to the protection of your personal data. We have implemented appropriate technical and organizational measures to ensure that your personal data is properly secured against unauthorized or unlawful use, access, disclosure, or accidental or unlawful destruction or loss.
We take measures to limit access to your personal data to those persons who need access to it for one of the purposes stated in this privacy statement. Furthermore, we ensure through contracts that third parties who process your personal data protect it as carefully as we do ourselves, in accordance with applicable data protection legislation and this privacy statement.
Your rights
You have the following rights with regard to the personal data we hold about you:
Your right of access
You have the right to request access to your personal data. This includes the right to obtain certain information about the processing of your personal data and the right to access that data. Exceptions to this right are possible.
Your right of rectification
If the personal data we hold about you is inaccurate or incomplete, you have the right to request that we rectify it.
Your right of erasure
You can ask us to erase or delete your personal data in certain circumstances, for example, when we no longer need it or if you withdraw your consent (if applicable).
Your right to restrict processing
In certain situations, you can ask us to restrict the processing of your personal data, for example, if you contest the accuracy of that personal data or if you object to us.
Your right to data portability
In certain situations, you have the right to obtain personal data you have provided to us (in a structured, commonly used, and machine-readable format) and reuse it elsewhere or ask us to transfer it to a third party of your choice.
Your right to object
You can ask us to stop processing your personal data, and we will comply if:
-
we are processing your personal data based on our own legitimate interests or those of someone else, unless we can demonstrate compelling legitimate grounds for processing; or
-
we are processing your personal data for direct marketing purposes.
Your right to withdraw consent
If we process your personal data based on your consent (whether explicit or not) as the legal basis for processing, you have the right to withdraw that consent at any time. Please note that withdrawing your consent will not affect the lawfulness of any processing that occurred prior to its withdrawal.
Your right to lodge a complaint with a data protection authority
If you have concerns about any aspect or aspects of our privacy policy, including how we have handled your personal data, you can report them to your local data protection authority.
Please note: the above rights may sometimes be limited if we have an overriding interest or a legal obligation to continue processing your personal data.
Contact and Complaints
The first point of contact for all questions regarding this privacy statement, including requests to exercise data subject rights, is our Country Privacy Ambassador. You can contact the Country Privacy Ambassador as follows:
By email:
Privacy Statement Accell Global B.V. (Batavus)
BATAVUS is a trading name of Accell Global B.V.
Protecting personal data is important to BATAVUS. We are committed to respecting and protecting your privacy and therefore comply with all relevant laws and regulations, including the General Data Protection Regulation ("GDPR"). Furthermore, we apply the following general principles regarding privacy and data protection:
We limit the use and processing of personal data to the purposes for which we need it;
We process personal data solely on a legal basis, including the performance of a contract, our legitimate interest, or in certain circumstances where we obtain your explicit consent;
We are transparent and clear about when, how, and where we process personal data;
We apply the principles of "privacy by design" and "privacy by default" and assess the potential impact of existing or new products or services on the privacy rights of data subjects; We do not retain personal data for longer than is strictly necessary and adhere to all applicable data retention periods.
We ask that you read this privacy statement carefully. It provides important information about how we use your personal data (defined below) and a transparent explanation of your legal rights (in accordance with applicable laws and regulations) when you visit our website (www.batavus.nl and www.batavus.be), use our apps, and/or purchase products from us as a customer. When we refer to "processing" of personal data, we mean all forms of use of your personal data, such as collection, storage, modification, transfer, and deletion.
Who are we?
Accell Global B.V.
Oval Tower
De Entree 99-197
1101HE Amsterdam
Registered in the Netherlands under Chamber of Commerce number 01054298 "BATAVUS", "Accell Group", "Accell", "we", "us", or "our").
If you have any questions about this privacy statement or if you wish to exercise any of the rights set out in this privacy statement, please email privacy@accell.nl.
Accell Global B.V. is the controller responsible for the processing of your personal data.
What information do we collect about you?
In this privacy statement, we use the term personal data to refer to any information that can be used to directly or indirectly identify you ("personal data").
We collect the following personal data, among others:
Your contact details and, if applicable, those of your emergency contacts. Your name, postal address, and other contact details, such as your phone number and email address. We may also collect the contact details of your emergency and insurance contacts, including their name, mobile phone number, and email address.
Automatically collected information. Technical information, including your IP address, browser type and version, which we may collect by using cookies, web beacons, and similar technologies on our website and in our apps to collect information about the use of our website or apps. See our Cookie Policy for more information.
Information about how you use our (online) services or about your purchases of products (including scheduling test drives). This includes data about the pages you visit and the products and services you like. Contest Details. The data we collect when you participate in a survey, contest, promotion, or competition we run at any time.
Your Reviews. The opinions, experiences, preferences, interests, and reviews about products or events that you post on our website or app or share with us online or via social media.
Communication Data. Questions or complaints you share with us and other data we receive when we communicate with you by email, phone, online, or via social media.
Information Collected from Other Sources. We may collect information from commercially available sources such as data aggregators and public databases. We may combine this information (e.g., name, interests, publicly observed data) with the information we collect about you to help us tailor our communications and improve our services and products; we may ask for your explicit consent where required by law.
Special Categories of Personal Data. We also collect health information that you voluntarily and explicitly provide to us when interacting with us through our website or apps. This type of data may include information about physical characteristics, including weight and body measurements, and health activity data you have provided or generated through our websites or apps. We may also collect health-related data from customers who claim compensation through our customer service.
To register your BATAVUS to obtain (additional) manufacturer's warranty. For this purpose, we collect, among other things: name, address, email address, telephone number, frame number, frame size, bicycle model name, any invoice information, date (if applicable), and other information regarding service appointments.
Collecting your information and how we use it
We use the personal data we collect for the following purposes:
To perform our agreement. To fulfill our obligations under any agreement between you and us and to provide you with the information and services you request (for example, to schedule a test ride on one of our bicycles), including handling your requests, questions, or complaints. To develop and administer a prize draw, contest, or promotion in which you may have participated, to conduct the promotion, and to contact you if you win. If it is possible to order products online, we process this data to manage and fulfill your purchases.
For our legitimate commercial interests. We may use your personal data, such as your contact details, account information, and electronic identification data (both on an aggregated and individual basis) to advertise our products and services and to contact you for marketing or other commercial purposes if you are an existing customer. We may also use your personal data to analyze and improve the quality of our products and services, to gain insight into you as a customer, and to offer you a better user experience. This allows us to create personal profiles and assess what might interest you, to understand or measure the effectiveness of our advertising, and to deliver relevant advertising. We may also use your personal data for other legitimate commercial interests, such as generating aggregated statistics about the users of our services, contributing to security and fraud prevention, administering our website and apps, and for internal operations (including troubleshooting, data analysis, testing, research, statistical and survey purposes), system integrity purposes (e.g., preventing hacking, spam, etc.), enabling you to participate in interactive features of our services, facilitating our business operations, implementing company policies and procedures, enabling us to conduct business activities such as a merger, sale, divestiture, reorganization, transfer of assets or businesses, acquisition, bankruptcy or similar event, or for other legitimate business purposes permitted by applicable law.
Use of Information Based on Your (Explicit) Consent We may use the personal data we refer to above in the subsection "Special Categories of Personal Data" (i.e., health data) for the purposes set out in this Privacy Policy, but we will only do so after receiving your explicit consent.
We may use your personal data for marketing communications (based on your profiles) via email, SMS, or other electronic means, but we will only do this after receiving your consent or if we have another legal basis for doing so.
BATAVUS Newsletter. When you subscribe to the BATAVUS newsletter, you consent to us sending you the online newsletter to the email address you provided. Each newsletter contains a link that allows you to unsubscribe if you wish. On average, you will receive the newsletter approximately once a month. If you have recently subscribed, we will email you more frequently, including to confirm your successful subscription, welcome you, and ask about your interests so we can tailor the newsletters to your specific interests. To comply with our legal obligations. All information referred to above in the "What information do we collect about you" section may be used to maintain appropriate business records, to respond to legitimate requests from government authorities, and to comply with applicable laws and regulations, or as otherwise required by law.
Collecting data about children:
We do not allow minors to register on our websites and/or apps. We obtain parental consent for children participating in our experiences and events.
Disclosure of your information
We may share your personal data with:
-
Other group companies or affiliated companies of Accell Group B.V. in the context of providing our products and services or for internal purposes such as IT.
-
External service providers who provide services to us such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, CRM, event management, marketing intelligence, auditing, fraud detection, and other third-party services.
-
Third parties for whom this is permitted, provided you have consented or requested it, for example, to send you marketing communications, in accordance with your wishes if you have consented to sharing for this purpose.
-
Other parties with whom we believe it is necessary to share the data to comply with applicable law, respond to requests from authorities, or for other legal reasons, and to protect our rights.
-
In addition, we may use or disclose your personal information in the event of a reorganization, merger, sale, joint venture, or other disposition of all or any portion of our business, operations, assets, or stock.
Other websites
Our website may sometimes contain links to and from third-party websites, such as the websites of our partner networks (such as retailers who sell our products), social media networks, advertisers, and affiliates. Please note that if you follow a link to one of these websites, that website has its own privacy policy, and we accept no responsibility or liability for that website or its content. Please consult the privacy policy of the relevant third party before sharing any personal data with such a website.
Dealers
Customers often purchase our products and services through authorized dealers and other resellers. These dealers and resellers are independent data controllers. We are not responsible for how authorized dealers and other resellers handle customer data. If dealers and resellers provide us with your personal data in connection with the sale of our products and services (e.g., in connection with warranty claims), they do so at their own risk; please read the applicable privacy statements of these parties for more information.
If you request a test ride through our website, we will share your name, phone number, email address, and your specific bike preference for the test ride with your chosen dealer to process your test ride request, conduct the test ride, and inform you about it. The basis for processing your personal data for the above-mentioned purpose is the performance of the agreement or your consent.
Transfer of your personal data outside the EEA
We store your data within the European Economic Area (EEA) or in countries that have received an adequacy decision from the European Commission.
If we share your data with companies located (i) outside the EEA or (ii) in countries for which no adequacy decision has been granted, we will enter into standard contractual clauses approved by the European Commission with the receiving party and ensure that additional safeguards are applied where necessary.
How long do we retain personal data?
We process your personal data for as long as necessary for the purposes for which we collected it, unless a longer period is necessary to:
-
comply with a statutory retention period or another applicable legal obligation;
-
process your personal data in connection with legal proceedings.
To ensure that your personal data is deleted within a reasonable period, we use retention periods for different countries.
How do we secure customer data?
We attach great importance to the protection of your personal data. We have implemented appropriate technical and organizational measures to ensure that your personal data is properly secured against unauthorized or unlawful use, access, disclosure, or accidental or unlawful destruction or loss.
We take measures to limit access to your personal data to those persons who need access to it for one of the purposes stated in this privacy statement. Furthermore, we ensure through contracts that third parties who process your personal data protect it as carefully as we do ourselves, in accordance with applicable data protection legislation and this privacy statement.
Your rights
You have the following rights with regard to the personal data we hold about you:
Your right of access
You have the right to request access to your personal data. This includes the right to obtain certain information about the processing of your personal data and the right to access that data. Exceptions to this right are possible.
Your right of rectification
If the personal data we hold about you is inaccurate or incomplete, you have the right to request that we rectify it.
Your right of erasure
You can ask us to erase or delete your personal data in certain circumstances, for example, when we no longer need it or if you withdraw your consent (if applicable).
Your right to restrict processing
In certain situations, you can ask us to restrict the processing of your personal data, for example, if you contest the accuracy of that personal data or if you object to us.
Your right to data portability
In certain situations, you have the right to obtain personal data you have provided to us (in a structured, commonly used, and machine-readable format) and reuse it elsewhere or ask us to transfer it to a third party of your choice.
Your right to object
You can ask us to stop processing your personal data, and we will comply if:
-
we are processing your personal data based on our own legitimate interests or those of someone else, unless we can demonstrate compelling legitimate grounds for processing; or
-
we are processing your personal data for direct marketing purposes.
Your right to withdraw consent
If we process your personal data based on your consent (whether explicit or not) as the legal basis for processing, you have the right to withdraw that consent at any time. Please note that withdrawing your consent will not affect the lawfulness of any processing that occurred prior to its withdrawal.
Your right to lodge a complaint with a data protection authority
If you have concerns about any aspect or aspects of our privacy policy, including how we have handled your personal data, you can report them to your local data protection authority.
Please note: the above rights may sometimes be limited if we have an overriding interest or a legal obligation to continue processing your personal data.
Contact and Complaints
The first point of contact for all questions regarding this privacy statement, including requests to exercise data subject rights, is our Country Privacy Ambassador. You can contact the Country Privacy Ambassador as follows:
By email: privacy@accell.nl.
If you have a complaint or concern about how we use your personal data, please contact us first. We will then try to resolve the problem as quickly as possible.
Status of this Privacy Statement
This privacy statement may be revised from time to time. Changes will take effect when they are published on the website.
Last updated: July 2024