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Privacy Statement Accell Global B.V. (Batavus)
BATAVUS is a trade name of Accell Global B.V.

The protection of personal data is important to BATAVUS. We are committed to respecting and safeguarding your privacy and therefore comply with all relevant laws and regulations, including the General Data Protection Regulation (“GDPR”). In addition, we apply the following general principles regarding privacy and data protection:

  • We limit the use and processing of personal data to the purposes for which we need the data.

  • We process personal data solely on a lawful basis, including the performance of a contract, our legitimate interest, or in certain circumstances for which we request your explicit consent.

  • We are transparent and clear about when, how, and where we process personal data.

  • We apply the principles of privacy by design and privacy by default and assess the potential impact that existing or new products or services may have on the privacy rights of data subjects.

  • We do not retain personal data longer than strictly necessary and comply with all applicable data retention periods.

We ask you to read this privacy statement carefully. It contains important information about how we use your personal data (as defined below) and provides transparent explanations of your legal rights (in accordance with applicable laws and regulations) when you visit our websites (www.batavus.nl and www.batavus.be), use our apps, and/or purchase products from us. When we refer to “processing” personal data, we mean all forms of use of your personal data, such as collecting, storing, modifying, transferring, and deleting.

Who are we?
Accell Global B.V.
Oval Tower
De Entree 99–197
1101 HE Amsterdam

Registered in the Netherlands under Chamber of Commerce number 69722536 (“BATAVUS”, “Accell Group”, “Accell”, “we”, “us” or “our”). If you have any questions about this privacy statement or if you wish to exercise the rights set out in this privacy statement, please email: privacy@accell.nl. Accell Global B.V. is the data controller with regard to the processing of your personal data.

What information do we collect about you?

For the purposes of this privacy statement, we use the term personal data for all information by which we can identify you directly or indirectly (“personal data”).

We collect, among other things, the following personal data:

  • Your contact details, and, if applicable, those of your emergency contacts: your name, postal address and other contact details such as your telephone number and email address. We may also collect the contact details of your emergency contacts and insurance contacts, including their name, mobile phone number and email address.

  • Automatically collected information: technical information, including your IP address, browser type and version, which we may collect through the use of cookies, web beacons and similar technologies on our website and in our apps to gather information about the use of our website or apps. See our Cookie Policy for more information.

  • Information about how you use our (online) services or about your purchase of products (including scheduling test rides). This includes data about the pages you visit and the products and services you like.

  • Details about prize contests: the data we collect when you participate in a survey, prize contest, promotion or competition that we may organize at any time.

  • Your reviews: the opinions, experiences, preferences and interests, and reviews about products or events that you publish on our website or app or share with us online or via social media.

  • Communication data: questions or complaints you share with us and other data we receive when we communicate with you via email, telephone, online or through social media.

  • Information collected from other sources. We may collect information from or through commercially available sources such as data aggregators and public databases. We may combine this information (e.g., name, interests, publicly observed data) with the information we collect from you to help tailor our communication to you and improve our services and products; where legally required, we may ask for your explicit consent.

  • Special categories of personal data. We also collect health information that you voluntarily and explicitly provide to us during interactions with us via our website or apps. This type of data may include information about physical characteristics, including weight and body measurements, health‑related activity data you have provided or that has been generated through our websites or apps. We may also collect health‑related data from customers who file a compensation claim through our customer service.

  • For registering your BATAVUS to obtain (additional) factory warranty. For this purpose, we record, among other things: name, address details, email address, telephone number, frame number, frame size, bicycle model name, any invoice details, and, if applicable, date and other information regarding service appointments.

Collecting your information and how we use it

We use the collected personal data for the following purposes:

  • To perform our agreement. To meet our obligations under an agreement between you and us and to provide you with the information and services you request (for example, scheduling a test ride on one of our bicycles), including handling your requests, questions or complaints. For developing and managing a survey, contest or promotion you may have participated in, to execute the promotion and to contact you if you win. If it is possible to order products online, we process this data to manage and complete your purchases.

  • For our legitimate commercial interests. We may use your personal data, such as your contact details, account and electronic identification data (both on an aggregated and individual basis) to promote our products and services and to contact you for marketing or other commercial purposes if you are an existing customer. We may also use your personal data to analyze and improve the quality of our products and services, to gain insight into you as a customer and to provide you with a better user experience. This enables us to create personal profiles and assess what may interest you, understand or measure the effectiveness of advertising we provide, and offer relevant advertising.

  • It is also possible that we use your personal data for other legitimate commercial interests, such as generating aggregated statistics about the users of our services, contributing to security and fraud prevention, managing our website and apps, and for internal operations (including troubleshooting, data analysis, testing, research, statistical and survey purposes), system integrity purposes (e.g., preventing hacking, spam, etc.), enabling you to participate in interactive features of our services, facilitating our business operations, applying company policies and procedures, enabling us to carry out business activities such as a merger, sale, divestiture, reorganization, transfer of assets or businesses, acquisition, bankruptcy or similar event, or for other legitimate business purposes permitted under applicable law.

  • Use of information based on your (explicit) consent. We may use the personal data referred to above in the subsection “Special categories of personal data” (i.e., health data) for the purposes set out in this privacy policy, but we will only do so after obtaining your explicit consent.

It is possible that we use your personal data for marketing communications (based on your profiles) via email, SMS or other electronic means, but we will only do this after obtaining your consent or if we have another legal basis to do so.

  • BATAVUS newsletter. When you sign up for the BATAVUS newsletter, you give consent to receive the online newsletter at the email address provided. Each newsletter contains a link that allows you to unsubscribe if desired. On average, you will receive the newsletter about once a month. If you have only recently subscribed, we will email you somewhat more frequently, for example to confirm your subscription, welcome you, and ask about your interests so we can tailor the newsletters to what you are interested in.

  • To comply with our legal obligations. All information referred to above in the section “What information do we collect about you” may be used to maintain appropriate business administration, to comply with legitimate requests from government authorities, and to comply with applicable laws and regulations or as otherwise required by law.

 

Collection of data about children:

We do not allow minors to register on our websites and/or apps. We request parental consent for children who participate in our experiences and events.

Disclosure of your information

It is possible that we share your personal data with:

  • Other group companies or affiliated companies of Accell Group B.V. in the context of providing our products and services or for internal purposes such as IT.

  • External service providers who provide services to us such as website hosting, data analysis, payment processing, order processing, information technology and related infrastructure provision, customer service, email delivery, CRM, event management, marketing intelligence, auditing, fraud detection and other third‑party services.

  • Third parties where this is permitted, provided that you have consented to or requested this, for example to send you marketing communications, in accordance with your preferences if you have given consent for sharing for this purpose.

  • Other parties when we believe it is necessary to share the data in order to comply with applicable law, respond to requests from authorities or for other legal reasons, and to protect our rights.

  • In addition, it is possible that we use or disclose your personal data in the event of a reorganization, merger, sale, joint venture or other transfer of (part of) our business, operations, assets or shares.

Other websites

Our website may sometimes contain links to and from third‑party websites, e.g., the websites of our partner networks (such as retailers who sell our products), social media networks, advertisers and affiliated companies. We would like to point out that if you follow a link to any of these websites, the website in question has its own privacy policy and we do not accept any responsibility or liability for that website or its content. Please consult the privacy policy of the relevant third party before sharing personal data with such a website.

Dealers

Customers often purchase our products and services through authorized dealers and other resellers. These dealers and resellers are independent data controllers. We are not responsible for how authorized dealers and other resellers handle customer data. If dealers and resellers provide your personal data to us in connection with the sale of our products and services (e.g., in the context of warranty), they do so under their own responsibility; please read the applicable privacy statements of the relevant parties for more information.

If you submit a test ride request via our website, we will share your name, telephone number, email address and your specific bicycle preference for the test ride with the dealer you selected in order to process your request, carry out the test ride and inform you about it. The legal basis for processing your personal data for the above purpose is the performance of the agreement or the consent you have provided.

Transfer of your personal data outside the EEA

We store your data within the European Economic Area (EEA) or in countries that have received an adequacy decision from the European Commission.

If we share your data with companies located (i) outside the EEA or (ii) in countries for which no adequacy decision has been granted, we enter into the European Commission–approved standard contractual clauses with the receiving party and ensure that additional safeguards are applied where necessary.

How long do we retain personal data?

We process your personal data for as long as necessary for the purposes for which we collected it, unless a longer period is required to:

  • comply with a statutory retention period or another applicable legal obligation;

  • process your personal data in connection with legal proceedings.

To ensure that your personal data is deleted within a reasonable period, we work with retention periods for the various countries.

How do we secure customer data?

We attach great importance to protecting your personal data. We have implemented appropriate technical and organizational measures to ensure that your personal data is properly secured against unauthorized or unlawful use, access, disclosure, or accidental or unlawful destruction or loss.

We take measures to limit access to your personal data to those persons who need access due to one of the purposes mentioned in this privacy statement. In addition, through contracts we ensure that third parties who process your personal data protect this data just as carefully as we do, in accordance with applicable data protection legislation and this privacy statement.

Your rights

You have the following rights regarding the personal data we hold about you:

Your right of access You have the right to request access to your personal data. For example, the right to obtain certain information about the processing of personal data and the right to access that data. Exceptions may apply to this right.

Your right to rectification If the personal data we hold about you is incorrect or incomplete, you have the right to request that we rectify it.

Your right to erasure You may ask us to erase or delete your personal data in certain circumstances, for example when we no longer need it or if you withdraw your consent (where applicable).

Your right to restrict processing In certain situations, you may ask us to restrict the processing of your personal data, for example when you contest the accuracy of that data or when you object to our processing.

Your right to data portability In certain situations, you have the right to obtain the personal data you have provided to us (in a structured, commonly used and machine‑readable format) and to reuse it elsewhere, or to ask us to transfer it to a third party of your choice.

Your right to object You may ask us to stop processing your personal data, and we will comply if: • we process your personal data based on our own legitimate interests or those of someone else, unless we can demonstrate compelling legitimate grounds for the processing; or • we process your personal data for direct marketing purposes.

Your right to withdraw consent If we process your personal data based on your (explicit or non‑explicit) consent as the legal basis for processing, you have the right to withdraw that consent at any time. Please note that withdrawing your consent does not affect the lawfulness of the processing that took place before the withdrawal.

Your right to lodge a complaint with the data protection authority If you have concerns about any aspect of our privacy policy, including how we have handled your personal data, you may report this to your local data protection authority.

Please note: there may be limitations to the above rights if we have a compelling interest or a legal obligation to continue processing the personal data.

Contact and complaints

The first point of contact for all questions related to this privacy statement, including a request to exercise your data subject rights, is our Country Privacy Ambassador. You can contact the Country Privacy Ambassador as follows: By email: privacy@accell.nl.

If you have a complaint or concerns about how we use your personal data, please contact us first. We will then try to resolve the issue as quickly as possible.

Status of this privacy statement

This privacy statement may be revised from time to time. Changes take effect at the moment they are published on the website.

Last update: July 2024